How Pharmaceutical Drugs Are Marketed: A Peek Inside A Creative Advertising Agency, Brittany Aliano
In this presentation, Brittany Aliano, a healthcare marketing expert and patient advocate, provides a behind-the-scenes look at the creative advertising strategies used to bring new medications to the public. Learn about branding, scientific research foundations, and identifying unmet patient needs in pharmaceutical marketing.
As a patient living with GI disorders, Brittany has shared her unique perspective on healthcare advocacy, policy, and the patient journey. With nearly a decade of experience navigating Abdominal Phrenic Dyssynergia, she is passionate about improving awareness, research, and access to treatment. Gain a deeper understanding of healthcare marketing fundamentals and the critical role it plays in shaping patient care.
This presentation was part of our 2020 Virtual Advocacy Event. Read more about our presentation speakers.
